Internet use has been growing exponentially in the UAE with almost 3,800,000 internet users as of last June. That figure represents a huge percentage of internet penetration; about 76% in the UAE. With those kinds of figures beckoning it is the next logical step for businesses in the UAE to embrace digital marketing.
Senior digital marketing consultant Husam Jandal of WSI offered his comments on this subject during a media roundtable which was held in order to announce and stimulate interest in the upcoming “DigitalOne” WSI Digital Marketing Summit. The summit is being organized together with Tecom Investments Media Cluster and will be held on February 10 at the Address Dubai Marina.