Muscat Duty Free announced its decision to renew their contract with Pure Gold Jewelers and to make them the exclusive outlet for retail jewelry at the Muscat International Airport. The endorsement comes after Pure Gold Jewelers completed three consecutive years of phenomenal growth at Muscat Duty Free, growing by 53 percent since launching operations in 2009.

Karim Merchant, the CEO and Managing Director of Pure Gold Jewelers responded to the renewed agreement with Muscat Duty Free:

“We are honored by the confidence and trust the Muscat Duty Free management has placed in us and we truly appreciate their decision to renew our agreement. Oman’s push into tourism will definitely see a phenomenal increase in passenger traffic through the Muscat International Airport and we are well placed to meet the resulting demand. The agreement is in line with our Chairman’s vision to be the exclusive retailer for gold and jewelery in the major duty frees in this region and eventually all over the world.”

In addition Merchant said, “With the support of the Muscat Duty Free management team we intend to double our business at the Muscat Duty Free in the next three years.”

Growth of traffic through Muscat International Airport has shown significant gains over the last year, with an 18 percent increase in total passenger traffic in January 2012 over the same period one year ago, in 2011.

The general manager of Muscat Duty Free, Tom Byrne commented:

“We consider Pure Gold Jewelers as one of our long-term business partners and are very pleased to have the brand on board as part of our product offers. Being the only gold and diamond jewelry outlet operating at Muscat International Airport , I am sure our customers will see a tremendous value in this partnership with Pure Gold Jewelers. Following the renovation in 2011, Muscat Duty Free has seen a very positive response from our customers and we believe that our partnership with a prestigious brand like Pure Gold Jewelers will continue to add to this success.”